Online Mareting

Nike has been at the forefront of the shoe industry for as long as I can remember. Nike continues to evolve and expand as the current market expands as well. They have become great when it comes to internet marketing and staying relevant with today’s culture. Most people would prefer to shop from the comfort of their home and Nike.com allows customers to do that with ease. The website is very easy to navigate through and they do a decent job with emailing customers with upcoming promos or soon to be released items. One thing I think they could do better is to make the experience more personal for the customer. Maybe once a item is bought online through their website they could send an email saying thank you John Doe for purchasing Nike product. Connecting on a personal level with customers shows that company cares for their business and appreciates it. The CAN-SPAM act does not influence Nike as their emails are not redundant nor do they false advertise when sending emails out.

            Old Navy is a lucrative apparel store that offers many great deals and sales year-round. They reach out to their customers via email, if they have it if not traditional mail is utilized, and continue to make customers aware of current sales. They send an email every couple of days with additional items on sale or products that are still relatively cheap. This gives the customer many options to choose from and seeing as emails come every few days and not everyday customers are more enticed to open the email to see what sale is going on that day. Their website is user friendly and the front page is full of prices and sales that they have going on which makes it very easy for customers to see what they want to shop for. The CAN-SPAM act keeps Old Navy in check as they cannot flood customer emails every day, instead Old Navy sends out emails once or twice a week to let customers know of current sales.

            Callaway is becoming a major competitor in the world of golf. They are best known for the clubs that they make but their apparel and golf balls are starting to become fan favorites. They send out emails not only for products or special pricing but also informative emails about the golfers they sponsor or golfing events. This is great for customers who are big golfing fans as it allows them to keep up with the world of golf. The website is well laid out and has changing advertisements for new products. When they send out emails the do use a catchy subject line that catches the customers attention, which makes it more likely that they will read the email. The CAN-SPAM act really has no effect on Callaway as they do not over send emails. One thing that it does is keeps them from false advertising in their subject line.