Power of Nike

Nike is the biggest name when it comes to sports. They recently announced that they will be adding the worlds most popular athlete to their name which is Cristiano Ronaldo. With that they will now start to take over the soccer world as the number one cleat sold as there are many young players who idolize this once in a life time Soccer Player. They also recently were able to get tennis champ Sloan Stephens to sign with them, taking her away from Under Armor. With these two athletes added to an already impressive line up of athletes, will help raise Nike value for it's customers as they can now say they were the same shoes as their favorite athletes do. Nike is also giving back to the community by holding events around the world for children athletes and giving them free life and sport coaching. Wherever you look, you will see a person wearing the brand Nike as they have become a world wide brand in all apparel. When integrating technology off line, Nike has an app that can help track the way you train. They put a chip in some of their shoes and from there you are able to then track the distance you run, heart rate and time. There is a separate app called "Nike Training App" where there are 100+ workouts on there you can follow and help keep track of your daily workouts. You are then able to share these workouts with friends and compare what you have done that day. To keep up with all that Nike does they do have social media pages on Twitter, Facebook, Pintrest and Google+ so that all of their customers have a way of staying in the loop on what Nike is currently doing day to day. "Just Do It"