Searching for Nike

Nike uses TLD's in their domain. this what takes place after the dot, .com, .net, .org etc... By Nike doing this it allows many users to easily remember their domain. Also when searching through a search engine such as Google or Bing they can easily locate the Nike website and is normally the first option to choose in the search results. This seems to be very effective for them as it makes it very easy for customers to find their webpage. Their isn't anything I would change with this as Nike speaks for itself and customers can navigate to their website with simplicity. Nike is followed by over 20 million people on social media. By taking a step back from the more traditional commercial and taking a bigger swing on social media I believe that Nike is optimizing their sales and profit by targeting more people through social media.